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Product Review - Make Your Site Sell

Opening the book

MYSS! 2002 is not just a valuable primer for internet marketing...  it is know by multitudes of marketers as "the bible" of internet selling!  But is it that good?

First released as MYSS! over three years ago by Dr. Ken Evoy of Canada, this ebook has grown to be known as one of the definitive resources that has helped shape marketing on the internet. 

MYSS! is easy, comprehensible, and informative reading.  Add action and you have a course that will guide you to growing your business.

Since most of the book is rooted in the direct experiences of Ken Evoy...  I will focus a portion of this review on the good Dr. himself.

The Good Doctor - Ken Evoy

Dr. Ken Evoy is a veteran when it comes to internet marketing.  Although internet years are short, Dr. Envoy's experience in marketing is not.

Starting out as an M.D. - Dr. Evoy became frustrated with the socialized Canadian medical system and soon began to look elsewhere for income generating opportunities. 

His first business venture was in toys.  "Simply designing good toys that would sell."

After success in toyland, he developed Penny Gold, a penny stock system and software, and decided to try selling it on that new medium called the World Wide Web.

This is where Ken Evoy - the already successful toy marketer, cut his teeth on Internet Marketing.

Using offline or "real world" marketing techniques and testing, testing, testing new techniques - Ken Evoy developed a successful style of tried and true internet marketing tactics and strategy.

I took Dr. Evoy's experience into account when considering his products for Helios Digital Network.  Success breeds success.  Theory is fine philosophy but not very stable marketing.

Let me assure you of one thing...  Dr. Ken Evoy takes very, very good care of his patients.  What do I mean?  He truly over-delivers on every product, giving you more value and insight than you could ever hope for!  

Getting to the Meat

MYSS! covers the full spectrum of internet marketing.  It is designed as a start to finish guide for selling on the 'net.  Whether you already have a product and website or your just starting out MYSS! takes a true marketers approach to designing and building your web presence.

You won't read anything about Flash, video or splashy animations here...  just tested advice that has successfully worked on the 'net.

While MYSS! covers getting traffic to your site, it's strongest point is converting that traffic to sales.  It does this by teaching you the methods of successful marketing as applied to the Internet (which is a whole different marketing landscape than the "real world").  What exactly does it give you?

How to find, define, or create a product that will sell on the web. Clearly demonstrating that not all products are fit for the internet and which ones are and aren't.

How to create a website that leads prospects to the point of sale.  Through proven sales copy, navigation, and other 'net marketing strategies.  This is the main focus of MYSS! and it succeeds in every way as a groundbreaking book on this subject.

Note:  I can not stress enough that internet marketing is completely different than "real world" marketing.  Some things that make sense and work offline, don't stand a chance on the internet.

This is what makes MYSS! such an important manual to internet success.  And at less than $25 for a copy it gives you the same information other Internet marketing courses give you an at 1/4 the price! (I love this! -being the bargain hunter that I am!)

Opinions May Vary But...

...Not when it comes to the groundbreaking insight in MYSS!

We first bought MYSS! in 1999 and still refer back to it (more often than we'd like to admit). (-:  While the version we started with was fresh at the time, now the book has been entirely updated as of Spring 2002 with entirely new, fresh and relevant content!

We can honestly say that the information in MYSS! has been singularly responsible for a vast amount of our business growth.  As Helios Digital Network continues to expand MYSS! will continue to play a key role in our marketing strategies.

A good you look across the net after reading MYSS! proves the profound influence this book has had on internet marketing.  With consistent work and continual reference to the masterful strategies in MYSS! any website can sell!  And sell it will!

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